Back to directory

Daniel Kim

Founder & CEO · Wayfare (e-commerce startup)

Class of 2013 Business & Finance 📍 Hoboken, NJ

“You learn more from one real customer than a year of planning.”

Their journey

Daniel sold custom sneakers out of his locker — his first taste of entrepreneurship. He studied at Babson, worked in retail strategy, then founded a sustainable-goods e-commerce company that now employs fifteen people.

He mentors student entrepreneurs and sponsors the school's annual pitch competition.

Advice to current students

Start the small, scrappy version now. You learn more from one real customer than from a year of planning the perfect launch.

Education / pathway

Babson College